creative director | copywriter
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Blue Shield of California

BLUE LIVING

I led the creative team in the creation of an extensive amount of CRM communications for the health insurance provider, including: a completely reimagined welcome experience, customer retention materials and ongoing lifestyle and wellness content.

*Disclaimer: Our team fully developed the concepts and designs, though the final deliverables were executed by BSC’s in-house creative department.

Channels: Email, DM, UX, Long-Form Content